News & Announcements

Check Out Our New Products Now Available!


We are so pleased to introduce our Chief Brand’s Chocolate Sprinkles, Rainbow Sprinkles, and Lemon Pepper Seasoning!

Our Chocolate Sprinkles are rich chocolate nuggets that can be used to decorate cupcakes, pastries, and even ice cream.

Our Rainbow Sprinkles are an alternative to our traditional round sprinkles. These are bigger in size and are perfect to add a pop of colour and fun to all your sweet creations and add sweetness and texture to creamy cakes, cookies, soft serve cones and so much more. They’re magical just like a Rainbow!

The uses for our Lemon Pepper Seasoning are endless! We’ve created the ultimate citrus spiced blend seasoning made from granulated lemon zest and cracked black peppercorns. An aromatic and versatile seasoning, you can use it on fries, fresh shrimp, and even fish and meats, particularly poultry and Italian pasta dishes.

So don’t wait! Make sure and look out for these NEW PRODUCTS at your supermarket and let us know what you think!

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