Origin of Chief Brand Products

Chief Brand Products (Chief) was established as a one man operation by Mr. Sayeed Khan in 1957. Starting with the milling and selling of rice on the local market, Mr. Khan developed the company into a major manufacturer/exporter of spices, seasonings and condiments in the Caribbean Region.

Beginning with curry, the company’s expanded production line now comprises more than 120 high quality products under several brand names. The company’s growth and development has been largely attributed to the entrepreneurial spirit of its founder and mentor, who throughout his teen years and adulthood, combined his knowledge of cooking with high quality ingredients and inherited family spice recipe secrets to bring out special flavours in his own cooking.

Consequently, Mr. Khan started Chief brand curry production at Caroni Savannah Road, initially utilising a specially modified corn milling machine to grind the curry powder. Increasing demand for Chief Curry Powder, led to the need to increase capacity while maintaining a high level of quality. This prompted the acquisition of a pulverising machine.

By 1968 Chief Brand Products had produced and packaged (plastic packaging), a range of different curry flavours to satisfy its customers’ diverse preferences. The range of products also expanded into coffee, sold in small packets which became popular.

With the growth of the business, Chief Brand Products relocated to its permanent office, factory site and packaging room at Akbar Road, Charlieville in 1969. By 1974 Chief was able to secure duty free concessions on materials and machinery as well as funding through the, then, Industrial Development Corporation.

Chief now produces over 50 products in several lines including curry, spices and seasoning, drink mixes, coffee and snacks. Chief Brand Products is now a household brand name in Trinidad and Tobago, and is well known in various other countries to which the products are exported. These export markets include Guyana, U.S.A, St. Vincent and the Grenadines, Suriname, Canada, St. Kitts, Dominica, Antigua and Barbuda, Grenada and Barbados. The products are also distributed in Latin America, Canada, United Kingdom and across Europe.
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